Saturday, 24 September 2016

Audience Feedback for Print Work (CD Covers, Magazine Adverts, Digipak inserts) Pre production

Our ideas for print work:

CD cover ideas


CD inserts ideas


Magazine adverts ideas


We put up a survery up on SurveyMonkey and volunteers answered these questions in order to get feedback on what they think of our initial ideas for our print work. The CD cover is the most important part of print work so we tried to put emphasis on the CD cover with most of our questions relating to it. However we used the term 'print work' in almost every question in order to get a general idea of what people thought of these products, these are the results below.

https://www.surveymonkey.co.uk/r/SSDSL28

Results




1. What do you think is the most important form of print work?

From the results of this audience feedback, quite clearly, CD cover is the most important part of print work, as we predicted and emphasised. The fact that people feel that the CD cover is the most important means that we should focus on making the CD cover the best it can possibly be. I also agree that the CD cover is the most important because people buy more CDs than magazines nowadays and the CD is also the main product for an artist.

2. Do you think the print work should relate to the music video?

The majority said that the print work should relate to the music video therefore we will take screenshots of our music video to be used for our print work so that we'll have cohesion for all our products.

3. What do you look for most in print work?

Mise en scene and editing were the most popular answers and so they will be the main focus when we're making our print work. Mise en scene will depend primarily on how we shoot our music video and editing will be part of post-production of our music video. They also contribute to the images which will be the first thing the audience will see so it will be of utmost importance. I also believe that colour scheme is also incredibly important along with font to attract attention and make our brand unique. Therefore we will put further emphasis on those factors.

4. How much presence do you think the artist should get in the print work?

We decided to include the artist in most of the print work because the audience feedback said that the artist should have at least some presence in it. This also would promote the song and the artist's brand, further attracting audience attention.

5. Should the print work reflect the song?

A unanimous decision that the print work should reflect the song. This is rather obvious and by including a romance theme, we are having the print work reflect the song.

6. Do you prefer real life photos or stylish edited (like drawn) material in your print work?

'Both' was the popular answer so we should try to incorporate edited material into our photos in our print work. I feel that is is also very popular with ancillary texts because they also typically have edited material in their CD covers and magazine adverts. We will try to include both real life photos and edited content in our print work because we feel that we need variety in our products so that we appeal to the widest audience possible.

7. What do you think of the initial ideas for our print work?

Since people felt our initial ideas for print work were average or above, we will significantly change and improve our plans. I also personally think we need significant improvement in our ideas.

8. Do you think we need to add more postmodern elements?

'Yes' and 'I don't mind' were the popular answers for adding more postmodern elements so whilst it's not a huge priority, we will put in as many postmodern elements as possible. Also I think ordinary people don't know what postmodernism is so it's not surprising that people don't have an opinion on postmodernism.

9. Would the quality of the print work detract or add to your enjoyment of the song?

Again, 'Yes' and 'I don't mind' were the most popular answers because ordinary people don't tend to look for print work AND the song, people just like to enjoy the song. However from a marketing point of view, print work are just as important as the song because that's the main way to generate revenue so we should also improve our print work despite what the audience may think.

10. Do you think magazine adverts are still relevant in today's society?

Most of the audience said 'no' which shows that with the development of technology, print work are becoming more and more redundant. Whilst we respect the audience's opinion, we should still cater to every audience therefore the magazine advert should still be up to standard. We should also try to make our magazine advert stand out more and unique so that we can change the opinions of magazine adverts and try to make them relevant again.