Friday, 23 September 2016

Research: Justin Bieber - Sorry (influenced)

Justin Bieber - Sorry has influenced our music video because of its postmodern elements in the clothing which we aim to also imitate and achieve. 



Mise en scene: The lighting is incredibly high-key, typical of pop music and stays this way throughout the entire music video which is reflected in the positive upbeat music that Justin Bieber sings. The location stays the same throughout the music video, with a white background, similar to Taylor Swift's Shake It Off, and typical of pop music, using artificial backgrounds and giving the sense that this is a fictional world and obviously not realistic at all. The clothing is varied, all wearing postmodern and almost comedic clothes which correlates to how this song is very light-hearted,  humourous and appeals to a young teen audience. The clothing are very summer-related which correlates to the happy tone of the song. They all seem to wear sunglasses which is a motif throughout the music video. Eyes have connotations of having windows to the soul and perhaps wearing sunglasses shows that these girls are not important, almost objectifying them.

Cinematography: The male gaze is definitely prevalent in this music video, possibly because it's a male artist and therefore would have a male gaze. The camera shots also are very similar and are repeated with medium shots, wide shots and rare tracking movements. This is because the visuals solely depend on the mise en scene and the dance routine of the people. Routine based music video typically don't have a variety of shots because usually the performance is enough to keep the audience's attention. Usually pop music videos use the most basic cinematography which works best because it's less distracting.

Editing: Fast-paced, montage, non-continuity, shots only last several seconds, all typical of pop music videos because the visuals should match the music, as mentioned in Andrew Goodwin's Features of a Music Video. Justin Bieber is not in it which contradicts Goodwin's theory and implies how his fame is so big that he doesn't need to be in his music video for it to be popular, almost boasting about his success and fortune.

Sound: Diegetic sound, since it's solely performance based, the dancers can obviously hear the music which means we can too. Although the music when they were filming is probably different to what we're hearing through the music video, obviously edited for higher quality.