Risk Assessment

Official Storyboard and Shooting Schedule

We made a storyboard and plans before filming. We made a much more thorough plan for most of the shots we will use for our music video because we felt it was initially too vague and didn't give us a clear idea of what we wanted. This official storyboard is more accurate and will give us a definite plan of the shots we will take. Of course, the shots, sound, duration and order is arbitrary and will be subject to change as we begin to film and having a variety of shots would be ideal but we are restricted to the length of the music (in a way), so we'll try to include as many different shots and angles as possible.

Update: We decided to make our music video more postmodern therefore we are going to add much more locations and intertextual references whenever the girl is meeting a new boy. We also decided to have a lead singer throughout the music video and will jump cut between the singer and the girl on dates. The pub idea is no longer as prevalent as it use to be and will only be used near the end for the 'perfect guy'. 

Shooting schedule

• 11th October - Pub Scene (Introduction + Ending) with Cameron and Kaden
• 13th October - First date scene in Redcliffe Church with Sid and Josh (prank)
• 24th October - Second date scene with James and Sid (proposing)
• 27th October - Reshoots with Kaden singing at the Downs and walking at past-date locations
• 31st October - Reshoots with Kaden at the Redcliffe Church
• 6th November - Reshoots with Cameron at the Pub
• 8th November - Ending scene with Kaden, Sid and Cameron at the Downs
• 18th November - Final date scene with Sid and Issac (catfish)
• 

Film Equipment

The equipment are using is:

- Two cameras
- Two tripods
- 4 Masks
- Set of clothes for each individual

Audience Feedback for Print Work (CD Covers, Magazine Adverts, Digipak inserts) Pre production

Our ideas for print work:

CD cover ideas

CD inserts ideas

Magazine adverts ideas



We put up a survery up on SurveyMonkey and volunteers answered these questions in order to get feedback on what they think of our initial ideas for our print work. The CD cover is the most important part of print work so we tried to put emphasis on the CD cover with most of our questions relating to it. However we used the term 'print work' in almost every question in order to get a general idea of what people thought of these products, these are the results below.

https://www.surveymonkey.co.uk/r/SSDSL28

Results




1. What do you think is the most important form of print work?

From the results of this audience feedback, quite clearly, CD cover is the most important part of print work, as we predicted and emphasised. The fact that people feel that the CD cover is the most important means that we should focus on making the CD cover the best it can possibly be. I also agree that the CD cover is the most important because people buy more CDs than magazines nowadays and the CD is also the main product for an artist.

2. Do you think the print work should relate to the music video?

The majority said that the print work should relate to the music video therefore we will take screenshots of our music video to be used for our print work so that we'll have cohesion for all our products.

3. What do you look for most in print work?

Mise en scene and editing were the most popular answers and so they will be the main focus when we're making our print work. Mise en scene will depend primarily on how we shoot our music video and editing will be part of post-production of our music video. They also contribute to the images which will be the first thing the audience will see so it will be of utmost importance. I also believe that colour scheme is also incredibly important along with font to attract attention and make our brand unique. Therefore we will put further emphasis on those factors.

4. How much presence do you think the artist should get in the print work?

We decided to include the artist in most of the print work because the audience feedback said that the artist should have at least some presence in it. This also would promote the song and the artist's brand, further attracting audience attention.

5. Should the print work reflect the song?

A unanimous decision that the print work should reflect the song. This is rather obvious and by including a romance theme, we are having the print work reflect the song.

6. Do you prefer real life photos or stylish edited (like drawn) material in your print work?

'Both' was the popular answer so we should try to incorporate edited material into our photos in our print work. I feel that is is also very popular with ancillary texts because they also typically have edited material in their CD covers and magazine adverts. We will try to include both real life photos and edited content in our print work because we feel that we need variety in our products so that we appeal to the widest audience possible.

7. What do you think of the initial ideas for our print work?

Since people felt our initial ideas for print work were average or above, we will significantly change and improve our plans. I also personally think we need significant improvement in our ideas.

8. Do you think we need to add more postmodern elements?

'Yes' and 'I don't mind' were the popular answers for adding more postmodern elements so whilst it's not a huge priority, we will put in as many postmodern elements as possible. Also I think ordinary people don't know what postmodernism is so it's not surprising that people don't have an opinion on postmodernism.

9. Would the quality of the print work detract or add to your enjoyment of the song?

Again, 'Yes' and 'I don't mind' were the most popular answers because ordinary people don't tend to look for print work AND the song, people just like to enjoy the song. However from a marketing point of view, print work are just as important as the song because that's the main way to generate revenue so we should also improve our print work despite what the audience may think.

10. Do you think magazine adverts are still relevant in today's society?

Most of the audience said 'no' which shows that with the development of technology, print work are becoming more and more redundant. Whilst we respect the audience's opinion, we should still cater to every audience therefore the magazine advert should still be up to standard. We should also try to make our magazine advert stand out more and unique so that we can change the opinions of magazine adverts and try to make them relevant again.

Audience Research and Feedback for Music Video Pre-Production

To get a better understanding of what audiences know and like about music videos, me and my group made a survey to get people's responses. We aimed primarily at 16-18 year olds because they are the most optimal target audience since we are also 17-18 years old.

(We had to split the survey into two parts otherwise we would need to pay)
Survey Part 1
Survey Part 2

Here are the results represented in graphs and tables:

Audience Research Results.pptx 

1. Please specify your gender

We did have more males in our target audience than females so it's not surprising that there were more males than females in our feedback. However males are typically more inclined to watch hip-hop music videos than females because of the dominance of male artists in the genre. We also want to appeal to the widest audience so having both male and females would give us insight into what they prefer.

2. Please specify your age

The ages we asked were mainly within the target audience but we also needed to include ages over 25 because music is a universal language that all ages can enjoy so it would be wrong to exclude them from our survey. We are also targeting a specific audience of teenagers so having the majority of people within 16-18 year old means that this audience feedback will be accurate in providing information about what they prefer.

3. How often do you watch music videos?

The fact that the majority of our target audience watch music videos 2-3 times a week shows that they have very good experience with music videos and can provide valuable insights in adding to our music video. On the other hand, people who haven't watched many music videos can also provide insight in what they like and the reasons as to why they haven't watch music videos.

4. Favourite genre of music?

This is a very important question and can impact further decisions in making our music video. Thankfully, hip-hop rap was very popular among our target audience so we're going to primarily focus on making a hip-hop music video. The other genres that were also popular were the romance genre which we will also implement into our music video to make it postmodern with hybridity. Adding hints of other genres will also help to appeal to the other audiences so that we are not limited by focusing on one target audience. We will also get honest opinions of hip-hop rap fans whilst also getting opinions from fans of other genres.

5. Do you prefer a music video with a concept?

75% of people preferring music videos with a concept is clear proof that our music video will also need a good premise to base the video on. Typically a music video needs a concept or a narrative to keep the audience's attention for a longer period of time.

6. Do you prefer a music video with a narative?

It was a 50/50 split on whether our audience preferred a music video with a narrative. Personally, a narrative in a music video makes the video more interesting and conveys a better message to the audience. Music videos are a way of the artist expressing themselves in another form of media, therefore a narrative would be the most optimal way of getting it through to the audience which is why we will include a narrative in ours.

7. Do you think the music's themes should match the video?

Again, 75% of people said the music's themes should match the video therefore we will include a romance theme with our music video in order to respect the audience's opinion. It will also provide us with a narrative and a concept to base our music video on.

8. What is your favourite genre of film in a music video?

People like to see the action genre portrayed in a music video. Since action is a very broad genre, we will have some comedic action in our music video because this will add to the postmodernism in our music video whilst also adding something new to the hip hop genre.

9. Do you think music videos are necessary in today's society?

The majority said that music videos are not relevant in today's society, complying with the Users Gratification Theory that consumers are in control of what media they consume and are active viewers rather than passive. However since the answers were very close in terms of percentage, we should still make a music video because it's a good basis to making our products more cohesive.

10. Would you want the music video to be the same length or longer than the song?

The majority felt the music video should be the same length as the song therefore we will follow that trend. It also makes our music video more conventional and similar to other music videos which will be good for familiar music video viewers. It also makes our music video more authentic.

Research: Magazine Advert 4

Green Day's magazine advert gave us inspiration because of the art style and layout really stood out especially the font. We felt that our magazine advert also needed a specific font that was our running motif. 

Research: Magazine Advert 3

Eminem has consistently good magazine adverts and he is the ideal hip-hop rap artist so it makes sense to draw inspiration from his work.

Research: Magazine Advert 2

Eminem is a hip-hop rap artist so we took inspiration from his magazine advert.

Research: Magazine Advert 1

We decided to draw inspiration for our magazine advert from the Chad Mitchell Trio because the design and layout of their magazine advert is very appealing to us and despite its old age, I think splitting the advert into thirds with our main characters in each third, is a really effective way to appeal to the audience. 

Research: Features of Magazine Adverts

I looked at several magazine adverts for bands/artists such as Gorillaz and they have a set of features that they all share which can lay a foundation for our magazine advert. I showed this with a mindmap that I made with features of printed adverts.

Research: Parody

To gain a better understanding of postmodernism, we decided to focus on the idea of parodies as it will be a main feature in our music video. We took pictures of what the typical rap music video pictures would look like and here they are.

The second picture is from Wu Tang Clan Rap which is a very stereotypical rap video. We were parodying the typical low angle camera shot of rap videos. In many rap videos, low angles heavily emphasise the power and toughness of the individuals shown in the frame. You can see the difference in the clothing. They have the typical American gangster hood clothing with the gold chains, the sweaters and the hats. We parodied it by having casual clothing and a pink hoodie which is very unconventional of rap videos to have feminine colours. Also we parodied it by having a white male with glasses which makes fun of how in stereotypical rap videos, all the men in it are black and looking gangster. The white male with glasses usually has links with being a nerd, geek or being really smart. The locations are also parodied, typically rap videos are set in the outdoors, but in the picture above, they are indoors. The crouching is also very typical of rap music videos so we decided to imitate that in our own way.

The black and white filter is prevalent in some rap videos because it makes them look cooler for some reason (no idea why) and make them look 'artsistic'. We played on that convention with our own picture. In most rap videos, there are normally 'gang sings' which usually imply some meaning in relation to where they come from. We also parodied that idea by mocking their gang signs and having more well known signs. The hoods are also there to parody rappers who have hoods on all the time because it makes them look cool. However you can see that in our picture, my two group mates do not look cool at all.

The 'make it rain' action is a stereotype of rap videos which is essentially throwing money infront of the screen to show how much money you have.. The second picture is Lil Wayne doing the action. We parodied that by having a group mate throw leaflets instead of money which completely subverts the stereotype and adds comedy to something that can be seen as negative. 

Research: CD Cover 3

I will be talking about Michael Jackson's CD cover because his CD covers are incredibly well done and may inspire us.

Research: CD Cover 2

This is the front cover of Jason Derulo, a hip/hop R&B pop artist's CD. This may give us an idea of what front cover we want for our CD because of it's art style.

Research: CD Cover 1

To further add to our postmodern music video, we are taking inspiration from other genres, this time from Chilled Ibiza who is a Pop/Downtempo music artist. We think the sunset imagery with the silhouettes is effective and catches the audience's attention at a glance.

Research: Goodwin's 6 Features of a Music Video

One of the main theories we had to learn was Andrew Goodwin's 6 Features of a music video. This presentation that we made helped us to better understand the theory and will ultimately help us with making our music video.

Goodwin’s 6 Features of Music Videos

Research: Psy - Gangnam Style (influenced)

I decided to analyze the most popular music video of all time, Gangnam Style - Psy. Its postmodern elements will really give me inspiration for making my music video because of how successful it was. The first video on Youtube to reach 1 billion views and 2 billion views, this was the main highlight in 2012. The parodic elements and memorable visuals are what made it so popular along with the iconic dance. I have a rough idea of what my music video will be and it will use parody so analyzing this music video will give me a good understanding of what works best. This will also influence our music video because of it's success.

Mise en scene: The lighting in the music video is very high-key and bright lighting which compliments the light hearted and positive nature of the song. The locations vary from one place to another, never staying in one place for a long time, this compliments the randomness of the music video and appeals to a wide audience, specifically the internet. Randomness is one of the key aspects of this music video and was one of the main reasons why it was so successful. The internet is primarily made up of teenagers so the internet culture really likes randomness and 'memes' which Gangnam Style excels at. The clothing of the singer is a suit which varies from black to bright pink, this also shows how light-hearted, random and humourous the music video and the song is. Pink has connotations of feminism and humour, traits that embodies Psy and Korean culture. There is huge variety of clothing for the people in the background, with influences from all of Asian culture especially at the end. Most notably a Sailor Moon costume which is an intertextual reference.

Cinematography: There is a variety of medium shots, long shots, close-ups, high angles and tracking movements which all keeps the audience interested and even adds to the comedic element of the song. For example, there is a close-up, high angle of Psy's face near the end of the music video, the camera then zooms out, showing that he's actually sitting on the toilet. This is very clever camera work and deceives the audience into thinking that this music video might have a layer of Western traits but it quickly disappears when you see him on the toilet, reminding the audience that this is not a typical music video. Having alot of extreme close ups can also be seen as parodying action movies because they tend to have extreme camera work, this is further reinforced when Psy parodies the cliche' explosion whilst walking towards the camera' shot.

Editing: Fast paced, majority of shots only last several seconds before cutting to another shot. There isn't much of a narrative therefore it's mostly non-continuity editing. The editing almost always matches the beat of the song which coincides with Goodwin's Theory that the visuals should match the music. This is seen most notably when there are very quick cuts between two different locations before the editing slows down and an explosion goes off and then Psy walks to the camera. The chorus starts and the editing becomes fast-paced again.

Sound: A mixture of diegetic and non-diegetic sounds because Psy is most likely not actually singing the song when filming the music video, however his mouth is in sync with the song which makes it look like he's singing it. Most of the music is a mixture of diegetic and non-diegetic because Psy can definitely hear the music, and the background characters show signs that they can too. The only time that we know for sure that they everyone hears the music is when the huge dance at the end likely had the music when they were filming it.

Research: Carol Vernallis Genre Theory: Eminem - Not Afraid

Vernallis identified four key areas when analysing music videos:

1. Narrative
2. Diegesis
3. Cinematography (camera movements and shots)
4. Editing

I will apply this theory the music video Eminem - Not Afraid because it's a rap video and will be used as inspiration for my music video because of its use of editing.

Narrative

"A music video is a response to the song and lyrics not the other way around. The video should support the song and lyric meanings but artist should remain dominant. This is to appeal to the audience. There does not need to be a balance between narrative and performance. A song can have a full narrative or full performance. A lot of the time, performance takes prominence in order to showcase the star."

Contrary to what Vernallis says, there does seem to be a balance between performance and narrative. Infact, the line seems to be blurred because sometimes the performance starts doing the narrative and vice-versa. I think this music video is a perfect blend between performance and narrative because you can understand what is happening and what the narrative is but also get a very powerful performance from Eminem. You can really feel the energy that he is putting in from the music video as a whole.

Diegesis

"The world inside the video. This is revealed slowly allowing interventions and a story to develop over time. Repetition is key in music videos because it allows the artist to get a message across through the concept of quantity. It means they can create a world for their song through the video."

This is a perfect example of diegesis. Throughout the music video, the world inside the music video is very much like real life. It primarily consists of Eminem rapping in two separate locations, the city and a basement. The edits cut between the two and the audience don't expect anything weird until halfway through the video where it's revealed that there is a cliff at the end of the city. This is built up incredibly well and subverts audience expectations. 

Cinematography (camera movements and shots)

"Extremes are very common with establishing shots, even if they are extreme close ups. Music videos try to avoid shots such as mid-shots. Styles of framing and movement through through the video."

This contradicts Vernallis' theory because there are plenty of mid-shots throughout the music video. Extremes are rarely seen if at all. Even the establishing shot is just a casual long shot. There are no establishing shots of a city which is normally very typical of rap videos to do establishing shots of cities. Styles of framing and movement do run through the video but in an unconventional way. There is a variety of camera shots and angles, very unpredictable and keeps the audience interested.

Editing

"Editing will sometimes match the instruments or beat linking visual images. The audience realise the beat links with visual images and they relate this to other aspects of the video. Music videos constantly break or disrupt rules of continuity editing." 

The editing is the best part of the music video. It does not match the instruments or beat, but rather the lyrics. Usually at the end of each line, there is a cut. There are cuts when he emphasises a certain word. Eminem is the one who matches the beat with his performance, not the editing. Therefore the audience will realise that the editing links with the lyrics rather than the beat. Continuity editing is heavily disrupted because the starting frame and the ending frame is exactly the same but in reverse therefore the end of the video can be mistaken for the start of the video. Very cleverly done and not typical of rap music videos at all. 

Mise en scene: The lighting is quite low-key because there is a dark shade even when he's outside, the music video only becomes high-key at some points when the sun is rising and we see the sky. But throughout the music video, the lighting is low-key. This correlates to how Eminem's personality is rather dark and affects the world around him however he feels the nature is pure which is reflected in the bright lighting the appears.The locations are mostly the same, varying from a basement, to the city, to a rooftop. The location changes with each verse and the chorus is almost always in the city which correlates to how Eminem grew up in the city and lives in the city, it doesn't make sense for to be in a rural area.The clothing that Eminem wears is mostly the same throughout with a black leather jacket, typical of a rap artist. Black having connotations of power, sin and impurities, these are all words that are associated with Eminem. His facial expression is also very serious, never smiling because the tone and lyrics of the song are very serious and talks about Eminem's life. 

Sound: Mixture of non-diegetic and diegetic sound, his narration at the start of the music video is definitely diegetic. However when he is rapping, it could be debated whether it's diegetic or non-diegetic. The song are also synched with his mouth therefore if the song is non-diegetic then someone had to sync up the song with his mouth movements. 

Research: Justin Bieber - Sorry (influenced)

Justin Bieber - Sorry has influenced our music video because of its postmodern elements in the clothing which we aim to also imitate and achieve. 

Mise en scene: The lighting is incredibly high-key, typical of pop music and stays this way throughout the entire music video which is reflected in the positive upbeat music that Justin Bieber sings. The location stays the same throughout the music video, with a white background, similar to Taylor Swift's Shake It Off, and typical of pop music, using artificial backgrounds and giving the sense that this is a fictional world and obviously not realistic at all. The clothing is varied, all wearing postmodern and almost comedic clothes which correlates to how this song is very light-hearted,  humourous and appeals to a young teen audience. The clothing are very summer-related which correlates to the happy tone of the song. They all seem to wear sunglasses which is a motif throughout the music video. Eyes have connotations of having windows to the soul and perhaps wearing sunglasses shows that these girls are not important, almost objectifying them.

Cinematography: The male gaze is definitely prevalent in this music video, possibly because it's a male artist and therefore would have a male gaze. The camera shots also are very similar and are repeated with medium shots, wide shots and rare tracking movements. This is because the visuals solely depend on the mise en scene and the dance routine of the people. Routine based music video typically don't have a variety of shots because usually the performance is enough to keep the audience's attention. Usually pop music videos use the most basic cinematography which works best because it's less distracting.

Editing: Fast-paced, montage, non-continuity, shots only last several seconds, all typical of pop music videos because the visuals should match the music, as mentioned in Andrew Goodwin's Features of a Music Video. Justin Bieber is not in it which contradicts Goodwin's theory and implies how his fame is so big that he doesn't need to be in his music video for it to be popular, almost boasting about his success and fortune.

Sound: Diegetic sound, since it's solely performance based, the dancers can obviously hear the music which means we can too. Although the music when they were filming is probably different to what we're hearing through the music video, obviously edited for higher quality.

Research: Steve Neal's and Rick Altme's Genre Theory: 50 Cent - Straight to the Bank

According to Steve Neale, Genre is a term that can be split up into different categories, based on the characteristics that they share, for example, settings, storylines, narratives, characters and themes. In particular, genre can be referred to music videos, and they can be classified as being a particular genre, for example, pop, rock and hip-hop.

Steve Neale states that 'genres are instances of repetition and difference' and 'genres are not systems, they are processes of systemisation'.
He also says that, definitions of genre are historically relative and are therefore historically specific. Believed that there was a system of expectation and that by using own knowledge and applying conventions of the genre, the audience should be able to infer the narrative and storyline of the music video. He also declares that difference is essential to the economy of the genre; mere repetition would not attract the audience.

Similarly, Rick Altmen's theory also talks about genres having the same idea as Steve Neale:

Genres have characteristic features that are known to and recognised by audiences. Audiences develop an understanding that certain expectations will be fulfilled and they may find pleasure in predicting what will happen next. Producers of generic videos depend on immediate communication with the audience. This can prove problematic as audiences need to know what to expect from a generic video but some variation is required as you don't want the audience to be bored or dissatisfied.

Altmen suggests a 'semantic/syntactic approach'.
- Semantic means considering the conventions of the genre that an audience can relate to such as character or performers, locations, props and camera shots/movements.
-Syntactic means the type of narrative an audience would expect from the genre.

Altmen talks of a contract existing between the genre producers and their audience, with the audience having certain expectations from this genre and the producers needing to meet their expecations.

50 Cent - Straight to the Bank is a hip-hop rap music video that will be used to test these theories and is also relevant to creating our hip-hop rap music video. This music video has also influenced our music video because it's hip-hop/rap and has a serious but also comedic tone to it.



You can see that Steve Neale's theory applies to this music video as there is frequent cuts of 50 Cent rapping infront of the camera in the same locations, his 'office', the bank vault and the rooftops which is a convention of every rap video. There is also multiple voyeuristic treatment of women therefore Steve Neale's view that there is a system of expectation is applicable to this video too. The narrative can be inferred from the music video since at the start of the video you can see 50 Cent's mugshot in the picture and every time the camera cuts to 50 Cent not rapping,  he is usually doing something involving money, women or things of great value. This implies that the video is about him working from the bottom (prison) and becoming incredibly rich therefore being able to afford all these things which the bank cannot contain (as he says it). Almost every rap video is about the artist rising from the bottom to the top, it's no different in this music video. However there are exaggerations such as the bank references which keeps the video unique from typical rap videos which shows how Steve Neale's view that there needs to be a difference along with repetition. After every verse, you can hear Tony Yayo doing the laugh track in the chorus, "I'm laughing straight to the bank with this" which is very catchy and unique of hip-hop rap music therefore the difference is also applied to the music video.

Steve Altmen's theory also applies to the music video as there are characteristic features that audiences recognise such as a stereotypical black rapper with fine jewelry and a lot of objects of value. There are fast paced edits with 50 Cent in the center of the frame. These are typical conventions of rap videos and audiences may find pleasure in that it meets their expectations of the genre. In terms of semantics, locations such as urban cities, inside of a car and fancy places are conventions of the genre that audiences can relate to. In terms of syntactics, similar to the Steve Neale theory, the narrative is about the artist starting from the bottom and working to the top. Expectations of the genre are definitely achieved in this music video because of all the typical conventions of a rap video. Altmen talks about how there needs to be variation and the chorus is proof of the variation.

Overall this music video is very typical of hip-hop rap music videos despite the slight variations and I personally think that it's incredibly well done with 50 Cent not taking this too seriously unlike most rap artists like Eminem. I think this would work well with our music video because we don't intend to have a serious tone to our music video either and the laughing soundtrack is almost comedic in a way.

Mise en scene: The lighting is low-key, sometimes developing into high-key in some locations but mostly low-key. This is to show that despite this genre typically having negative vibes, 50 Cent is trying to break that stereotype and make this song light-hearted and humourous.  The locations vary from his office, to a bank vault, to a rooftop, to the city, to a dining room. There is never a focus on one location for too long, always changing after several seconds, implying how 50 Cent's life is so adventurous and busy that he's able to visit all these locations because he has so much money. The clothing of 50 Cent varies from a typical hoodie jacket with a cap, stereotypical of urban rappers to a black suit which is more atypical of rappers. The clothing compliments the environment that he's in, so when he's in his office, he wears a suit, and when he's in a bank vault, he wears a white vest. The connotations of this is that it shows 50 Cent is very adaptable and can fit in any scenario. Whilst he's a wealthy rapper, he can also look urban and down to earth. His facial expressions are almost always smiling because this is a light-hearted song and reflects 50 Cent's success.

Cinematography: The cinematography mostly has medium shots, close-ups, two shots, low angles, tilt movements, pan movements, tracking shots. 50 Cent is almost always in every shot to obviously show that he's the one of importance. The wild and varied camera shots compliment 50 Cent's unpredictable lifestyle. Repetition is incredibly prevalent in the cinematography because it applies Steve Neal's and Rick Altmen's Genre Theory and that drills into the audience's heads that this music video should be memorable. Close up of the artists also complies with Andrew Goodwin's Theory.

Editing: The editing is mostly non-continuity, slow-paced to compliment the calm mood and chilled tone of the song. There are many dissolves and fade transitions throughout the music video which makes the video more creative because most music videos stick with typical straight cuts. Since the music video was made in 2009, variety in transitions were quite common back then however in contemporary music, they are less common because we find them cheesy and distracting.

Sound: The sound is a mixture of non-diegetic and diegetic because it's difficult to tell whether the people in the music video can actually hear the music when 50 Cent is singing. However in most instances, the song is non-diegetic because no one is singing in that particular shot. The music is synced to 50 Cent's mouth.

Research: KYLE, Hip-Hop/Rap and Indie-Pop

KYLE is a hip/hop rap artist who lives in California, United States. He was a rapper formerly known by the stage name K.I.D, he is best known for his single "Hey Now" featuring Martin Solveig. He began singing at the age of six and was writing and performing his own songs by elementary school. He was born in Reseda, Los Angeles. He's associated with Indie-Pop, his label company.

Source

Here's a video of him talking about how he started to become the rapper he is.

Here he talks about how he's not a typical rapper.

Hip-Hop/Rap is a music genre formed in the United States in the 1970's which consists of stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture define by four stylistic elements: MCing/rapping, DJing/Scratching, break dancing and graffiti writing. Other elements include sampling (or synthesis), and beatboxing.

Source

Research: Postmodernism

Our storyboard that we're planning at the moment will include many intertextual references as well as parody and simulation because there will be some sort of 'fantasy' element to it with a guy suddenly appearing with a mask which will be a reference to something. We will also include hybridity because despite our music being hip-hop/rap, we will include comedic aspects as well as small areas of fantasy.

I made this presentation on postmodernism based off of Psy's Gangnam Style. I feel this music video is a perfect example of what postmodernism is.

Postmodernism 

General Information

Our aim is to make a music video using research and applying postmodern elements to it. I am in a group with Kaden and Sam. We have a rough idea of a music video which is a romantic comedy with parodic elements and Hip-Hop/Rap music in the background.

We are using the song @Foundbae - Kyle and we were given permission to use it.