Monday, 26 September 2016
Sunday, 25 September 2016
Official Storyboard and Shooting Schedule
We made a storyboard and plans before filming. We made a much more thorough plan for most of the shots we will use for our music video because we felt it was initially too vague and didn't give us a clear idea of what we wanted. This official storyboard is more accurate and will give us a definite plan of the shots we will take. Of course, the shots, sound, duration and order is arbitrary and will be subject to change as we begin to film and having a variety of shots would be ideal but we are restricted to the length of the music (in a way), so we'll try to include as many different shots and angles as possible.
Update: We decided to make our music video more postmodern therefore we are going to add much more locations and intertextual references whenever the girl is meeting a new boy. We also decided to have a lead singer throughout the music video and will jump cut between the singer and the girl on dates. The pub idea is no longer as prevalent as it use to be and will only be used near the end for the 'perfect guy'.
Shooting schedule
- 11th October - Pub Scene (Introduction + Ending) with Cameron and Kaden
- 13th October - First date scene in Redcliffe Church with Sid and Josh (prank)
- 24th October - Second date scene with James and Sid (proposing)
- 27th October - Reshoots with Kaden singing at the Downs and walking at past-date locations
- 31st October - Reshoots with Kaden at the Redcliffe Church
- 6th November - Reshoots with Cameron at the Pub
- 8th November - Ending scene with Kaden, Sid and Cameron at the Downs
- 18th November - Final date scene with Sid and Issac (catfish)
-
Saturday, 24 September 2016
Film Equipment
The equipment are using is:
- Two cameras
- Two tripods
- 4 Masks
- Set of clothes for each individual
- Two cameras
- Two tripods
- 4 Masks
- Set of clothes for each individual
Audience Feedback for Print Work (CD Covers, Magazine Adverts, Digipak inserts) Pre production
Our ideas for print work:
https://www.surveymonkey.co.uk/r/SSDSL28
Results
1. What do you think is the most important form of print work?
From the results of this audience feedback, quite clearly, CD cover is the most important part of print work, as we predicted and emphasised. The fact that people feel that the CD cover is the most important means that we should focus on making the CD cover the best it can possibly be. I also agree that the CD cover is the most important because people buy more CDs than magazines nowadays and the CD is also the main product for an artist.
2. Do you think the print work should relate to the music video?
The majority said that the print work should relate to the music video therefore we will take screenshots of our music video to be used for our print work so that we'll have cohesion for all our products.
3. What do you look for most in print work?
Mise en scene and editing were the most popular answers and so they will be the main focus when we're making our print work. Mise en scene will depend primarily on how we shoot our music video and editing will be part of post-production of our music video. They also contribute to the images which will be the first thing the audience will see so it will be of utmost importance. I also believe that colour scheme is also incredibly important along with font to attract attention and make our brand unique. Therefore we will put further emphasis on those factors.
4. How much presence do you think the artist should get in the print work?
We decided to include the artist in most of the print work because the audience feedback said that the artist should have at least some presence in it. This also would promote the song and the artist's brand, further attracting audience attention.
5. Should the print work reflect the song?
A unanimous decision that the print work should reflect the song. This is rather obvious and by including a romance theme, we are having the print work reflect the song.
6. Do you prefer real life photos or stylish edited (like drawn) material in your print work?
'Both' was the popular answer so we should try to incorporate edited material into our photos in our print work. I feel that is is also very popular with ancillary texts because they also typically have edited material in their CD covers and magazine adverts. We will try to include both real life photos and edited content in our print work because we feel that we need variety in our products so that we appeal to the widest audience possible.
7. What do you think of the initial ideas for our print work?
Since people felt our initial ideas for print work were average or above, we will significantly change and improve our plans. I also personally think we need significant improvement in our ideas.
8. Do you think we need to add more postmodern elements?
'Yes' and 'I don't mind' were the popular answers for adding more postmodern elements so whilst it's not a huge priority, we will put in as many postmodern elements as possible. Also I think ordinary people don't know what postmodernism is so it's not surprising that people don't have an opinion on postmodernism.
9. Would the quality of the print work detract or add to your enjoyment of the song?
Again, 'Yes' and 'I don't mind' were the most popular answers because ordinary people don't tend to look for print work AND the song, people just like to enjoy the song. However from a marketing point of view, print work are just as important as the song because that's the main way to generate revenue so we should also improve our print work despite what the audience may think.
10. Do you think magazine adverts are still relevant in today's society?
Most of the audience said 'no' which shows that with the development of technology, print work are becoming more and more redundant. Whilst we respect the audience's opinion, we should still cater to every audience therefore the magazine advert should still be up to standard. We should also try to make our magazine advert stand out more and unique so that we can change the opinions of magazine adverts and try to make them relevant again.
CD cover ideas
CD inserts ideas
Magazine adverts ideas
We put up a survery up on SurveyMonkey and volunteers answered these questions in order to get feedback on what they think of our initial ideas for our print work. The CD cover is the most important part of print work so we tried to put emphasis on the CD cover with most of our questions relating to it. However we used the term 'print work' in almost every question in order to get a general idea of what people thought of these products, these are the results below.
https://www.surveymonkey.co.uk/r/SSDSL28
Results
1. What do you think is the most important form of print work?
From the results of this audience feedback, quite clearly, CD cover is the most important part of print work, as we predicted and emphasised. The fact that people feel that the CD cover is the most important means that we should focus on making the CD cover the best it can possibly be. I also agree that the CD cover is the most important because people buy more CDs than magazines nowadays and the CD is also the main product for an artist.
2. Do you think the print work should relate to the music video?
The majority said that the print work should relate to the music video therefore we will take screenshots of our music video to be used for our print work so that we'll have cohesion for all our products.
3. What do you look for most in print work?
Mise en scene and editing were the most popular answers and so they will be the main focus when we're making our print work. Mise en scene will depend primarily on how we shoot our music video and editing will be part of post-production of our music video. They also contribute to the images which will be the first thing the audience will see so it will be of utmost importance. I also believe that colour scheme is also incredibly important along with font to attract attention and make our brand unique. Therefore we will put further emphasis on those factors.
4. How much presence do you think the artist should get in the print work?
We decided to include the artist in most of the print work because the audience feedback said that the artist should have at least some presence in it. This also would promote the song and the artist's brand, further attracting audience attention.
5. Should the print work reflect the song?
A unanimous decision that the print work should reflect the song. This is rather obvious and by including a romance theme, we are having the print work reflect the song.
6. Do you prefer real life photos or stylish edited (like drawn) material in your print work?
'Both' was the popular answer so we should try to incorporate edited material into our photos in our print work. I feel that is is also very popular with ancillary texts because they also typically have edited material in their CD covers and magazine adverts. We will try to include both real life photos and edited content in our print work because we feel that we need variety in our products so that we appeal to the widest audience possible.
7. What do you think of the initial ideas for our print work?
Since people felt our initial ideas for print work were average or above, we will significantly change and improve our plans. I also personally think we need significant improvement in our ideas.
8. Do you think we need to add more postmodern elements?
'Yes' and 'I don't mind' were the popular answers for adding more postmodern elements so whilst it's not a huge priority, we will put in as many postmodern elements as possible. Also I think ordinary people don't know what postmodernism is so it's not surprising that people don't have an opinion on postmodernism.
9. Would the quality of the print work detract or add to your enjoyment of the song?
Again, 'Yes' and 'I don't mind' were the most popular answers because ordinary people don't tend to look for print work AND the song, people just like to enjoy the song. However from a marketing point of view, print work are just as important as the song because that's the main way to generate revenue so we should also improve our print work despite what the audience may think.
10. Do you think magazine adverts are still relevant in today's society?
Most of the audience said 'no' which shows that with the development of technology, print work are becoming more and more redundant. Whilst we respect the audience's opinion, we should still cater to every audience therefore the magazine advert should still be up to standard. We should also try to make our magazine advert stand out more and unique so that we can change the opinions of magazine adverts and try to make them relevant again.
Audience Research and Feedback for Music Video Pre-Production
To get a better understanding of what audiences know and like about music videos, me and my group made a survey to get people's responses. We aimed primarily at 16-18 year olds because they are the most optimal target audience since we are also 17-18 years old.
(We had to split the survey into two parts otherwise we would need to pay)
Survey Part 1
Survey Part 2
Here are the results represented in graphs and tables:
1. Please specify your gender
We did have more males in our target audience than females so it's not surprising that there were more males than females in our feedback. However males are typically more inclined to watch hip-hop music videos than females because of the dominance of male artists in the genre. We also want to appeal to the widest audience so having both male and females would give us insight into what they prefer.
2. Please specify your age
The ages we asked were mainly within the target audience but we also needed to include ages over 25 because music is a universal language that all ages can enjoy so it would be wrong to exclude them from our survey. We are also targeting a specific audience of teenagers so having the majority of people within 16-18 year old means that this audience feedback will be accurate in providing information about what they prefer.
3. How often do you watch music videos?
The fact that the majority of our target audience watch music videos 2-3 times a week shows that they have very good experience with music videos and can provide valuable insights in adding to our music video. On the other hand, people who haven't watched many music videos can also provide insight in what they like and the reasons as to why they haven't watch music videos.
4. Favourite genre of music?
This is a very important question and can impact further decisions in making our music video. Thankfully, hip-hop rap was very popular among our target audience so we're going to primarily focus on making a hip-hop music video. The other genres that were also popular were the romance genre which we will also implement into our music video to make it postmodern with hybridity. Adding hints of other genres will also help to appeal to the other audiences so that we are not limited by focusing on one target audience. We will also get honest opinions of hip-hop rap fans whilst also getting opinions from fans of other genres.
5. Do you prefer a music video with a concept?
75% of people preferring music videos with a concept is clear proof that our music video will also need a good premise to base the video on. Typically a music video needs a concept or a narrative to keep the audience's attention for a longer period of time.
6. Do you prefer a music video with a narative?
It was a 50/50 split on whether our audience preferred a music video with a narrative. Personally, a narrative in a music video makes the video more interesting and conveys a better message to the audience. Music videos are a way of the artist expressing themselves in another form of media, therefore a narrative would be the most optimal way of getting it through to the audience which is why we will include a narrative in ours.
7. Do you think the music's themes should match the video?
Again, 75% of people said the music's themes should match the video therefore we will include a romance theme with our music video in order to respect the audience's opinion. It will also provide us with a narrative and a concept to base our music video on.
8. What is your favourite genre of film in a music video?
People like to see the action genre portrayed in a music video. Since action is a very broad genre, we will have some comedic action in our music video because this will add to the postmodernism in our music video whilst also adding something new to the hip hop genre.
9. Do you think music videos are necessary in today's society?
The majority said that music videos are not relevant in today's society, complying with the Users Gratification Theory that consumers are in control of what media they consume and are active viewers rather than passive. However since the answers were very close in terms of percentage, we should still make a music video because it's a good basis to making our products more cohesive.
10. Would you want the music video to be the same length or longer than the song?
The majority felt the music video should be the same length as the song therefore we will follow that trend. It also makes our music video more conventional and similar to other music videos which will be good for familiar music video viewers. It also makes our music video more authentic.
(We had to split the survey into two parts otherwise we would need to pay)
Survey Part 1
Survey Part 2
Here are the results represented in graphs and tables:
1. Please specify your gender
We did have more males in our target audience than females so it's not surprising that there were more males than females in our feedback. However males are typically more inclined to watch hip-hop music videos than females because of the dominance of male artists in the genre. We also want to appeal to the widest audience so having both male and females would give us insight into what they prefer.
2. Please specify your age
The ages we asked were mainly within the target audience but we also needed to include ages over 25 because music is a universal language that all ages can enjoy so it would be wrong to exclude them from our survey. We are also targeting a specific audience of teenagers so having the majority of people within 16-18 year old means that this audience feedback will be accurate in providing information about what they prefer.
3. How often do you watch music videos?
The fact that the majority of our target audience watch music videos 2-3 times a week shows that they have very good experience with music videos and can provide valuable insights in adding to our music video. On the other hand, people who haven't watched many music videos can also provide insight in what they like and the reasons as to why they haven't watch music videos.
4. Favourite genre of music?
This is a very important question and can impact further decisions in making our music video. Thankfully, hip-hop rap was very popular among our target audience so we're going to primarily focus on making a hip-hop music video. The other genres that were also popular were the romance genre which we will also implement into our music video to make it postmodern with hybridity. Adding hints of other genres will also help to appeal to the other audiences so that we are not limited by focusing on one target audience. We will also get honest opinions of hip-hop rap fans whilst also getting opinions from fans of other genres.
5. Do you prefer a music video with a concept?
75% of people preferring music videos with a concept is clear proof that our music video will also need a good premise to base the video on. Typically a music video needs a concept or a narrative to keep the audience's attention for a longer period of time.
6. Do you prefer a music video with a narative?
It was a 50/50 split on whether our audience preferred a music video with a narrative. Personally, a narrative in a music video makes the video more interesting and conveys a better message to the audience. Music videos are a way of the artist expressing themselves in another form of media, therefore a narrative would be the most optimal way of getting it through to the audience which is why we will include a narrative in ours.
7. Do you think the music's themes should match the video?
Again, 75% of people said the music's themes should match the video therefore we will include a romance theme with our music video in order to respect the audience's opinion. It will also provide us with a narrative and a concept to base our music video on.
8. What is your favourite genre of film in a music video?
People like to see the action genre portrayed in a music video. Since action is a very broad genre, we will have some comedic action in our music video because this will add to the postmodernism in our music video whilst also adding something new to the hip hop genre.
9. Do you think music videos are necessary in today's society?
The majority said that music videos are not relevant in today's society, complying with the Users Gratification Theory that consumers are in control of what media they consume and are active viewers rather than passive. However since the answers were very close in terms of percentage, we should still make a music video because it's a good basis to making our products more cohesive.
10. Would you want the music video to be the same length or longer than the song?
The majority felt the music video should be the same length as the song therefore we will follow that trend. It also makes our music video more conventional and similar to other music videos which will be good for familiar music video viewers. It also makes our music video more authentic.
Research: Magazine Advert 4
Green Day's magazine advert gave us inspiration because of the art style and layout really stood out especially the font. We felt that our magazine advert also needed a specific font that was our running motif.
Research: Magazine Advert 3
Eminem has consistently good magazine adverts and he is the ideal hip-hop rap artist so it makes sense to draw inspiration from his work.
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