How effective is the combination of the your main product and ancillary texts?
This creates cohesion because you can clearly see how the font appears in both the magazine advert and the CD back cover and two out of the three characters are in all of the three examples above. This is because we wanted our products to share common themes and features so that people can identify our music video from others. It also helps for people to see our brand with the unique font.
An example of this from ancillary texts is Eminem's Not Afraid:
You can see how Eminem has cohesion throughout his CD cover, magazine advert and the music video because he has similar dark clothing which is a key feature of Eminem as a rapper. He also has the same font in his CD cover and magazine advert because it's unique to his brand and can be easily identified among the thousands of CD covers.
Intertextual references are also a visual motif that link our CD inserts and music video together.
You can see that the Twitter theme is shared in both of these products along with the person in the CD inserts is shown in the phone. Postmodernism has been one of our highest priorities in making our products and we believed intertextual references were the best way to be postmodern and for it to be immediately identified. This makes our products cohesive because common traits are what cohesion is all about and the use of technology and intertextual references were a key trait in our products.
An example of this from ancillary texts is Imagine Dragons' Warriors:'
In both the music video and the CD cover, they make intertextual references to the game 'League of Legends' and this too creates cohesion and makes their products postmodern.
From a marketing point of view, cohesion is important because in order to promote the brand, audiences need to be able to immediately identify their favourite band/artist. Cohesion also helps to bring a sense of order and organisation with all the work that the artists and the production team do. They act as a device to connect the products together into a cohesive unit because they all share common features that audiences can recognise and enjoy.