We used Adobe Premiere Pro CC 2015 to edit our music video which proved really simple to use and there weren't many issues with editing. We had to split, colour correct and cut the footage that we had in a coherent manner whilst cutting between two different scenes. The music had to sync with the actor's mouths in order to look good. This was a rather simple process because we had the actors sing the song multiple times from different angles therefore lip syncing wasn't a huge issue. We edited in a wipe transition that matched the beat of the music at the start of the music video. We also edited in a YouTube overlay over our music video in a certain date segment. This was relatively easy because we just copied the YouTube design from an already existing YouTube video and then placed our music video over the YouTube video itself. We also could add in or remove anything we wanted to make the overlay more authentic.
We used Adobe Photoshop CC 2015 to edit our magazine advert, CD covers and digipak inserts. It proved to be relatively easy and got the job done. We took all the photos whilst we were filming the music video. We cropped the photos down to a suitable size and then edited faded black bars because that's typical of singles. We also needed to edit in endorsement, ratings and the record company in order to appease the audience and to look more sophisticated.
For our first magazine advert, we cropped the three photos we took during the shooting day at the Downs in Photoshop and split the magazine advert into thirds, by placing black lines down the splits, just like with the Chad Mitchell Trio research. We then used a black fade at the bottom and the top of the magazine advert, putting white text with information. The process was rather simple, we found effective fonts on the internet and uploaded it onto Photoshop. After that, we placed an endorsement at the top, obviously not real. But it's typical of magazine adverts so we decided to.
For our second magazine advert, we added a polaroid effect onto one of the pictures. This was to create a sense of irony that old technologies are considered obsolete in today's society. However, we wanted to be postmodern therefore we used ideas from the past and incorporated it in our magazine advert.