Here are the responses to the video with audio interviews:
From the interviews we can hear that nearly all of them said that the lighting was too dark for some of the scenes with Kaden singing. Lighting plays a huge role in music videos and can determine the mood and atmosphere of the scene. If the audience cannot see what is happening in the scene then we cannot convey our message across and the artist will not be seen. Therefore we decided to reshoot that part in a brighter location so the audience can see more clearly and so the main singer gets recognition as it's typical of music videos. We also decided to include more intetextual references as suggested by the audience so we're going to put more masks which have hints towards other media and more references (such as Youtube and Twitter) to other pop culture. There was a relationship between the music and the visuals especially with the coat wearing shot therefore we're going to include more shots that sync with the music's beat which shows that it complies with Andrew Goodwin's Six Features of a Music Video. It was essential that we focused on Andrew Goodwin's theory because if the music video didn't fit with that theory then according to Andrew Goodwin, it wasn't a music video. The narrative is obviously unclear because the music video isn't finished yet however people liked the music videos based on performance alone and music videos are infamous for having unclear narratives therefore the narrative does not need to be coherent in order for the music video to be good. From prior audience feedback, people don't find music videos to be necessary so that reinforces my point. The fact that our music video is not typical of a hip-hop music video shows how postmodern our music video is because despite using some conventions of the hip-hop genre, we made it more original and combined a variety of postmodern elements.