Tuesday, 11 October 2016

Day 1 of Filming + Initial Ideas for Print Work + Digipak

We filmed at the Black Swan pub to get the beginning scene and the second to last scene done. We slightly changed our idea from the storyboard and decided to use more than one location for our music video therefore the majority of our music video will take place in other locations. It was rather rushed because we were short on time. Also the area in which we were filming was quite dark therefore some of the footage that we got was unclear. Filming Cameron's part was the main priority which we managed to do with ease. There were problems with trying to sync his mouth to the lyrics. However one of the main ideas in our music video is the use of the phone and how the girl (Sid) likes a photo of a boy and they will appear. Therefore we implemented that idea to the reason why Cameron is looking down at his phone, because he's checking whether she has liked it or not. 

We used a variety of camera shots and movements in our scene including arcs, medium shots, close-ups, tracking shots and made sure Cameron (the singer) was in the centre of the frame at all times because that is a key convention in hip-hop rap music videos. 

The scene itself is an intertextual reference to the official music video by Kyle - @Foundbae where the camera arcs around the singer. 

Here is an unfinished edit of Cameron's scene.



As you can see, it's very unfinished and some shots look very dark in contrast to other shots. I think that we may need to reshoot some of his shots to make it all look good. Colour correction will play a big part in our editing

We also filmed some of Kaden's date scenes which would be intertwined with Sid's dates since there will be jump cuts between each scene. However the location was just too dark to work therefore Kaden will film his scene on his own because it doesn't require many people to do his scenes. I do think that we learnt from this experience and will use this as a basis to film our other scenes. 



Print work ideas

In addition to getting the filming done, we also had time to get some pictures for our print work. We decided to use the two main guys for our pictures, Kaden and Cameron and they can represent a 'two sides of the same coin' kind of thing. The first picture is a rough idea of what we are aiming for with Kaden looking like an average person staring into the camera with a straight face. It's not very typical of CD covers so we might not use that picture. On the other hand, the second picture below is very typical of CD covers because the artist is not looking at the camera and there is a good contrast between light and dark. There is also a smugness to his facial expression and he is wearing the same clothes as in the music video therefore the pictures provide a link between the CD cover and the music video which is very typical of normal CD covers. 




Ultimately, we decided to come up with a simplistic and stylistic idea for our CD inserts (Digipak) which involves a picture of the date guy that is the same as on the girl's phone with a Twitter theme in the background to show that it's related to the music video. As with most inserts in CD's, they don't have much information and are an extra touch along with getting the CD. Therefore we chose something that is nice to look at and a neat touch.