Finished Music Video

Finished Digi-pak CD inserts

 

 

Finished Print Work including CD covers + Magazine Ad

As you can see from our print work and digipak inserts, it's not very typical of the hip-hop rap because to be postmodern is to combine different genres into a single cohesive product therefore we took inspiration from a variety of genres to reflect our postmodern music video.



Front Cover

Back Cover

Magazine Advert

Magazine Advert 2

Editing: Music Video + Print Work

We used Adobe Premiere Pro CC 2015 to edit our music video which proved really simple to use and there weren't many issues with editing. We had to split, colour correct and cut the footage that we had in a coherent manner whilst cutting between two different scenes. The music had to sync with the actor's mouths in order to look good. This was a rather simple process because we had the actors sing the song multiple times from different angles therefore lip syncing wasn't a huge issue. We edited in a wipe transition that matched the beat of the music at the start of the music video. We also edited in a YouTube overlay over our music video in a certain date segment. This was relatively easy because we just copied the YouTube design from an already existing YouTube video and then placed our music video over the YouTube video itself. We also could add in or remove anything we wanted to make the overlay more authentic. 

We used Adobe Photoshop CC 2015 to edit our magazine advert, CD covers and digipak inserts. It proved to be relatively easy and got the job done. We took all the photos whilst we were filming the music video. We cropped the photos down to a suitable size and then edited faded black bars because that's typical of singles. We also needed to edit in endorsement, ratings and the record company in order to appease the audience and to look more sophisticated.

For our first magazine advert, we cropped the three photos we took during the shooting day at the Downs in Photoshop and split the magazine advert into thirds, by placing black lines down the splits, just like with the Chad Mitchell Trio research. We then used a black fade at the bottom and the top of the magazine advert, putting white text with information. The process was rather simple, we found effective fonts on the internet and uploaded it onto Photoshop. After that, we placed an endorsement at the top, obviously not real. But it's typical of magazine adverts so we decided to.

For our second magazine advert, we added a polaroid effect onto one of the pictures. This was to create a sense of irony that old technologies are considered obsolete in today's society. However, we wanted to be postmodern therefore we used ideas from the past and incorporated it in our magazine advert.

Final Day of Filming + Digipak progress

For our final day of filming, we needed to include another date scene in order to fill up the rest of the song because we were still 30 seconds short of covering the entire song. Therefore in this scenario, the girl gets 'catfished' (definition) and she runs away and quickly unlikes the picture for the guy to disappear. The guy wears an up-side down Batman mask as an intertextual reference and adds to the postmodernism. We used a park because variety keeps the audience's interest but her sitting on the bench means the concept is still the same which is the same as Steve Neale's Genre Theory that repetition of images is key but also originality to keep things fresh. 

This is another addition to our digipak insert with a slight difference. The man is different to the man who appears in the video because of the 'catfish'. The picture is the same thing that the girl sees. The Twitter theme is present with stars in the background because it makes it seem like this is the 'perfect guy' but isn't.

Day 4 and Print Work progress

For our fourth day of filming, we needed to film the ending which was a continuation of Cameron's scene in the pub. The lighting was very good during this session because it gave a warmth to the scene as it's meant to be a happy ending for the girl. The process was relatively easy because we followed the same formula from the other date scenes but this time, instead of the guy suddenly appearing next to her, the guy walks up to her without a mask to portray that he's 'the perfect guy'. We also used different camera angles and shots such as over the shoulder, graphic matching and close ups in this scene to show that this is different from the other dates that she has been in. It also agrees with Carol Vernallis' theory of diegesis in that there is repetition in the music video but also agrees with Steve Neale's theory that there needs to be originality as well as repetition. Therefore this music video complies with the genre theories. Problems that occurred during the filming process was the shadows therefore most of the crew had to stand far back to avoid shadows obstructing the frame. Also there was a short time in which the lighting was a yellowish colour therefore we had to slightly rush some parts and some of the lighting was different afterwards. Overall it was a productive day of filming and we managed to get all the shots we needed.

We decided to do all our print work for this day because it was the only time where all three actors were in the same place. It's also suitable because this place is where the music video starts and ends. So it makes sense that our CD front and back cover would be here.

For our CD front cover and magazine advert, we needed to have the three main characters on the front so we took several photos of the three of them together. The one below shows the girl in the middle (Sid) to show that she's essentially the protagonist, the perfect guy on the right (Cameron) and the guy who got stood up on the left (Kaden). They are all looking away from the camera because it's a convention and that is what artists do on front covers, rarely do you see the artist look directly at the camera. They typically look away to show that they are in deep thought. It's positioned in a way that the audience would focus immediately to the middle, to the left then to the right.

The photo below would work well as a front cover too because the bench is a motif throughout the music video so it makes sense to have our three main characters sitting on the bench where they've all sat on through the course of the music video.

The picture below would work as our back cover of our CD but it could also work as a magazine advert because there is a lot of blank space to do credits and advertisement whilst also having the girl and the perfect guy and the bottom to show that it's still related to the music video. It looks very artistic in a way that they are both looking into the sunset and they are the main focus because they are in the middle even if they're at the bottom.

Re-shoots part 3

We need to re-shoot the Cameron scene so we went back to Kaden's pub because it was too dark and some of the shots broke the 180 degree rule. We also used this opportunity to make the music video more postmodern by adding blue lighting above Cameron which creates a layer of simulation. This was because lighting was a huge obstacle because the lighting was obviously not the same as the first day when we started filming therefore adding artificial lighting would fix that problem. Also it's a convention in music videos when the singer appears to be in deep thought and looking stylish because its purpose is to attract attention to the artist. We also re-shot the part where Cameron puts on his coat and the way that is cut together because previously, that part looked very out-of-place because of the difference in lighting.

The blue lighting is also an intertextual reference to the official Foundbae music video by KYLE where in the same exact verse, there is blue lighting.


This re-shoot helped us to smooth out the edges of our music video, making it more clear and postmodern whilst also retaining some of the conventions of a hip-hop rap music video.

Re-shoots part 2

We needed to re-shoot the church scene because we were rushed and we decided to add in parts where Kaden (the guy who got stood up) will walk to Sid's date locations after she has already gone. We thought it would add to the clarity of the narrative because it would show that he likes the girl but cannot get to her which is a convention of many music videos to have romance aspects that don't end the way you think it should.