Saturday, 10 December 2016

Intertextual References

One of our highest priorities in making our music video was postmodernism so we thought adding in intertextual references would be the optimal method to making our video postmodern. An intertextual reference is when a media source references another media source, usually to pay a homage or respect the source. It can be seen in the form of pastiche or parody and occasionally audience members who understand the reference will feel intelligent in doing so.


The recurring motif and intertextual reference that is prominent throughout our music video and print work is the Twitter theme which is an act of cross media convergence. With convergence, we can use Twitter as a social media platform to market our music video and establish a sense of cohesion. Furthermore, this is used as a narrative device to allow the girl in the music video to search for her dates. The Twitter theme also has an element of fantasy because every time she likes a photo, the guy appears next to her. These are all examples of hybridity, combining different genres together into one postmodern piece. 




Another example of cross-media convergence that also worked as an intertextual reference would be the YouTube overlay that we used for our music video. This broke the fourth wall and suggested to the audience that the events in this music video are not real. It questions reality and what's fantasy and what isn't. Also the YouTube video in itself is an intertextual reference to prank videos on YouTube which were a popular trend that allowed people to do cruel things to unsuspecting victims and get away with it because it was revealed to them later that it was 'just a prank'. 

The masks that the guys wear when the girl likes the photo of them are all intertextual references to other pop-culture. 


The mask that appears in this scene is an intertextual reference to Obito Uchiha from the anime 'Naruto'. 


The mask that appears in this scene is an intertextual reference to Batman, an iconic pop-culture character from DC Comics


The helmet that appears in this scene is an intertextual reference to the Kill Bill movie directed by Quentin Tarantino